Brand Manager
KHR Innovate Ltd
Location
Larnaca
Hybrid
Type
full-time
Experience
Junior (1–2 yrs)
Salary (Gross)
€2,708 - €2,708 per month
Apply within
31 days
Category
PR, Branding & Communications
About the Role
A premier fine cava retailer and distributor in Cyprus is seeking an experienced Brand Manager to develop and execute marketing strategies across On Trade and Off Trade channels. In this role, you will lead brand growth through strategic planning, marketing activations, trade shows, digital campaigns, and close collaboration with sales teams, external agencies, and international brand owners. Based in Larnaca with a hybrid working model, this role offers an exciting opportunity to oversee high-profile beverage portfolios and drive commercial success.
Responsibilities
- Develop and implement annual marketing and brand plans aligned with global strategies
- Define brand positioning, pricing, promotions, and execution across On Trade and Off Trade channels
- Conduct market and competitor analysis to identify growth opportunities and support product launches
- Plan and deliver marketing campaigns, trade shows, festivals, tastings, and sponsorships
- Oversee POS materials, packaging adaptations, promotional assets, and creative content
- Manage digital marketing initiatives, social media, influencer collaborations, and PR activities
- Support Sales with product presentations, training materials, catalogues, and proposals
- Coordinate cross-functional marketing projects with Sales, Finance, Supply Chain, and Procurement
- Monitor brand performance, market trends, and campaign effectiveness
- Manage marketing budgets, A&P spending, and supplier negotiations
Requirements
- Bachelor's degree in Marketing, Business Administration, Economics, or related field
- Minimum 2 years of experience in a similar marketing or brand management role
- Strong knowledge of brand management, trade marketing, and digital marketing
- Experience planning events, tastings, brand activations, and campaigns
- Strong analytical, commercial, and project management skills
- Excellent communication and presentation abilities
- Proficiency in Microsoft Office
- Fluency in English (written and spoken)
- WSET certification and Category B driving license are an advantage
- Flexibility to attend events and travel when required
Benefits
- ✓13th salary
- ✓Hybrid work arrangement
- ✓Annual performance bonus based on KPIs
- ✓Company phone and laptop
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