About the Role

Our client, a well-established and highly respected company operating within the FMCG sector, is seeking a Head of Sales to join their growing team based in Nicosia. This role holds overall responsibility for driving sales performance and commercial growth across the Nicosia district. The successful candidate will lead and develop the Sales team, strengthen relationships with key customers, and ensure excellent execution across the market. The ideal candidate will have proven experience in a senior sales management role within the FMCG, Food & Beverage, or HORECA sectors, coupled with a strong understanding of the Nicosia market.

Responsibilities

Overall responsibility for sales performance and commercial results across the Nicosia district

Develop and implement effective sales strategies and action plans to achieve revenue, volume, distribution, and profitability targets

Lead, manage, motivate, and develop the Sales team, establishing clear objectives and performance standards

Monitor individual and team performance against KPIs, providing regular coaching, guidance, and support

Build and maintain strong, long-term relationships with key customers, distributors, retail partners, and HORECA clients

Identify and pursue new business opportunities, expanding the company's customer base and market presence

Develop and maintain strong knowledge of the local market, including customer needs, competitor activity, pricing, promotions, and market trends

Ensure excellent execution of commercial, promotional, merchandising, and brand-building activities across points of sale

Monitor product availability, distribution, visibility, stock levels, and overall execution within the territory

Lead negotiations with key customers and support the development of commercial agreements to maximise sales and profitability

Work closely with Marketing, Finance, Supply Chain, Logistics, and other internal departments for effective execution of commercial plans

Prepare and present regular sales reports, forecasts, market analysis, and performance updates to senior management

Monitor sales budgets, commercial expenditure, and promotional investment, ensuring effective utilisation of resources

Ensure adherence to company policies, procedures, pricing guidelines, credit policies, and commercial standards

Continuously identify opportunities to improve sales processes, customer service, market coverage, and overall commercial performance

Represent the company professionally in the market and act as a senior ambassador for its brands and products

Requirements

University degree in Business Administration, Marketing, Sales, Economics, or a relevant field

At least 4+ years of relevant sales experience in a senior sales or commercial management position

Previous experience within FMCG, Food & Beverage, HORECA, or a related industry is highly advantageous

Strong knowledge of the Cyprus market, particularly the Nicosia district

Proven experience managing, motivating, and developing sales teams

Strong commercial acumen, understanding sales targets, KPIs, profitability, pricing, and promotional activity

Excellent negotiation, communication, relationship-building, and presentation skills

Results-driven and commercially minded with ability to identify opportunities and convert them into business growth

Strong analytical and problem-solving skills, with ability to use sales data for decision-making

Excellent organisational and time-management skills, managing multiple priorities in a fast-paced environment

Fluency in Greek and English, both verbal and written

Excellent knowledge of MS Office, particularly Excel

Head of Sales (FMCG)

About the Role

Responsibilities

Requirements

Benefits

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